Developing corporate communications : insights from the Italian scenario
(2020)
Journal Article
Palazzo, M., Foroudi, P., Kitchen, P., & Siano, A. (2020). Developing corporate communications : insights from the Italian scenario. Qualitative Market Research: An International Journal, 23(3), 407-426. https://doi.org/10.1108/QMR-12-2017-0185
Purpose - Based on managerial perceptions from large firms, this paper explores the emergence,
growth and importance of corporate communications and how it is evolving and creating competitive
advantage for Italian firms.
Design/methodology/appro...
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