A conceptual analysis on the different approaches to new product development and the variables associated with modelling the process
(2018)
Book Chapter
Owens, J., & Atherton, A. (2018). A conceptual analysis on the different approaches to new product development and the variables associated with modelling the process. In K. Kumar, & J. Paulo Davim (Eds.), Design and Optimization of Mechanical Engineering Products (1-23). IGI Global. https://doi.org/10.4018/978-1-5225-3401-3
Globally, new products are launched almost every day. They are developed to provide solutions to common or specialised problems; to enrich our lifestyle; to release us from mundane and monotonous jobs; to give reliable alternatives to old solutions;... Read More about A conceptual analysis on the different approaches to new product development and the variables associated with modelling the process.