A buying behaviour framework for SMEs in Turkey
(2012)
Thesis
Ozmen, E. A buying behaviour framework for SMEs in Turkey. (Thesis). The University of Salford
SMEs have been recognised as important actors of commercial activity most specifically since the second half of the 20th century. Although understanding its customer potential has been named a top priority among many sectors, there is a limited body... Read More about A buying behaviour framework for SMEs in Turkey.