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Intercultural service encounters : a systematic review and a conceptual framework on trust development (2020)
Journal Article
Vrontis, D., Leonidou, E., Christofi, M., Kaufmann Hans, R., & Kitchen, P. (2021). Intercultural service encounters : a systematic review and a conceptual framework on trust development. EuroMed Journal of Business, 16(3), 306-323. https://doi.org/10.1108/EMJB-03-2019-0044

Purpose:
A significant body of research has now been accumulated in the intercultural service encounter (ICSE) literature. However, no study to date has provided scholars and practitioners with a systematic review to map and better understand the IC... Read More about Intercultural service encounters : a systematic review and a conceptual framework on trust development.

Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era (2020)
Journal Article
Ha, H., & Kitchen, P. (2020). Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era. European Journal of Marketing, 54(6), 1383-1405. https://doi.org/10.1108/EJM-08-2018-0593

Purpose
This paper aims to examine how customers encounter consumption-based evolution between mobile and offline platforms together with temporal and crossover effects. Counter to research on customer satisfaction theory, which shows that satisfact... Read More about Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era.

Developing corporate communications : insights from the Italian scenario (2020)
Journal Article
Palazzo, M., Foroudi, P., Kitchen, P., & Siano, A. (2020). Developing corporate communications : insights from the Italian scenario. Qualitative Market Research: An International Journal, 23(3), 407-426. https://doi.org/10.1108/QMR-12-2017-0185

Purpose - Based on managerial perceptions from large firms, this paper explores the emergence,
growth and importance of corporate communications and how it is evolving and creating competitive
advantage for Italian firms.
Design/methodology/appro... Read More about Developing corporate communications : insights from the Italian scenario.

Projecting university brand image via satisfaction and behavioral response : perspectives from UK-based Malaysian students (2020)
Journal Article
Alwi, S., Che-Ha, N., Nguyen, B., Ghazali, E., Mutum, D., & Kitchen, P. (2020). Projecting university brand image via satisfaction and behavioral response : perspectives from UK-based Malaysian students. Qualitative Market Research: An International Journal, 23(1), 47-68. https://doi.org/10.1108/QMR-12-2017-0191

This study attempts to ascertain the essential dimensions and components of university
corporate brand image, including the cognitive attributes (service/educational quality) and
affective attributes (corporate brand image) of the university. It bu... Read More about Projecting university brand image via satisfaction and behavioral response : perspectives from UK-based Malaysian students.

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance (2019)
Journal Article
Porcu, L., del Barrio-García, S., Kitchen, P., & Tourky, M. (2020). The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance. Journal of Business Research, 119, 435-443. https://doi.org/10.1016/j.jbusres.2019.10.049

This study aims to (i) demonstrate the influence of two types of corporate culture (CC), namely collaborative and controlling, on firm-wide integrated marketing communication (IMC) implementation; and (ii) examine the mediating role of IMC on the rel... Read More about The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance.

The perception of tourism in coffee-producing equatorial countries : an empirical analysis (2019)
Journal Article
Casalegno, C., Candelo, E., Santoro, G., & Kitchen, P. (2020). The perception of tourism in coffee-producing equatorial countries : an empirical analysis. Psychology and Marketing, 37(1), 154-166. https://doi.org/10.1002/mar.21291

Some scholars have emphasized the importance of food tourism in mature and certain emergent economies for growing consumption‐related products (e.g., wine, beer, rice, and tea) and attempts have been made to study tourism levers and threats in develo... Read More about The perception of tourism in coffee-producing equatorial countries : an empirical analysis.

Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study (2019)
Journal Article
Hasan, R., Liu, Y., Kitchen, P., & Rahman, M. (2019). Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study. Strategic Change, 28(5), 345-353. https://doi.org/10.1002/jsc.2289

This article investigates the factors influencing mobile payment in China's bottom‐of‐the‐pyramid (BOP) market via in‐depth interviews with mobile payment users in several geographic regions in China. This article investigates factors influencing mob... Read More about Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study.

Replication and George the Galapagos tortoise (2019)
Journal Article
Schultz, D., Kerr, G., & Kitchen, P. (2019). Replication and George the Galapagos tortoise. Journal of Marketing Communications, 1-16. https://doi.org/10.1080/13527266.2019.1658465

This paper conceptualises replication research as being one of the most needed areas of ongoing academic activity. Using George the Galapagos tortoise as a metaphor for the lack of replication research, it is argued that only by replicating research... Read More about Replication and George the Galapagos tortoise.

New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry (2019)
Journal Article
Tourky, M., Alwi, S., Kitchen, P., Melewar, T., & Shaalan, A. (2020). New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry. Journal of Business Research, 109, 595-606. https://doi.org/10.1016/j.jbusres.2019.03.056

This study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design. After detailed literature review, key elements of CI in practice are clarified using 20 semi-... Read More about New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry.

The role of corporate identity in CSR implementation : an integrative framework (2019)
Journal Article
Tourky, M., Kitchen, P., & Shaalan, A. (2020). The role of corporate identity in CSR implementation : an integrative framework. Journal of Business Research, 117, 694-706. https://doi.org/10.1016/j.jbusres.2019.02.046

This paper investigates the relationship between Corporate Identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business practice.
E... Read More about The role of corporate identity in CSR implementation : an integrative framework.

BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand (2019)
Journal Article
Kanso, A., Nelson, R., & Kitchen, P. (2020). BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand. Journal of Marketing Communications, 26(7), 703-731. https://doi.org/10.1080/13527266.2018.1559218

The Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil spill, is considered the largest marine accident in the history of the industry. The 2010 incident in the Gulf of Mexico resulted in the killing of 11 crew members, posing... Read More about BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand.

Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis (2018)
Journal Article
Zolkepli, I., Kamarulzaman, Y., & Kitchen, P. (2018). Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis. Journal of Marketing Theory and Practice, 26(4), 412-430. https://doi.org/10.1080/10696679.2018.1489730

The purpose of this study is to examine internet users’ experience and gratifications of social media, which affect the utilization of the medium. The research model was developed in hierarchical multiblock, which consists of three key psychological... Read More about Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis.

The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses (2018)
Journal Article
Jang, S., Kitchen, P., & Kim, J. (2018). The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses. Journal of Business Research, 92, 250-259. https://doi.org/10.1016/j.jbusres.2018.07.056

This study investigates how gamified customer benefits (epistemic, social integrative, and personal integrative) and customer characteristics (age and experience) influence marketing outcomes, behavioral engagement and purchase, in exercise context.... Read More about The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses.

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking (2018)
Journal Article
Proctor, T., & Kitchen, P. (2019). Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking. Journal of Strategic Marketing, 27(5), 373-387. https://doi.org/10.1080/0965254x.2018.1430059

The paper examines the use of advertising and celebrity endorsement in promoting wristwatches from the beginning of the 20th century up until today. It shows a progression from simple informational advertisements stressing the technical, aesthetic an... Read More about Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking.

The value and significance of corporate community relations : an Italian SME perspective (2017)
Journal Article
Palazzo, M., Foroudi, P., Siano, A., & Kitchen, P. (2017). The value and significance of corporate community relations : an Italian SME perspective. Bottom Line, 30(4), 330-344. https://doi.org/10.1108/bl-08-2017-0019

Purpose
The purpose of this paper is to investigate the link between community of place and small- and medium-sized enterprises (SMEs) in Lombard industrial districts in Italy.

Design/methodology/approach
A brief literature review of internat... Read More about The value and significance of corporate community relations : an Italian SME perspective.

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context (2017)
Journal Article
Ben Youssef, K., Leicht, T., Pellicelli, M., & Kitchen, P. (2017). The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context. Journal of Strategic Marketing, 26(8), 723-739. https://doi.org/10.1080/0965254X.2017.1384038

Integrating corporate social responsibility into brand positioning strategies has become a key concept for the brand marketing of many companies. There is a wealth of studies focusing on the effects of CSR for large international brands and companies... Read More about The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context.

Integrating identity, strategy and communications for trust, loyalty and commitment (2017)
Journal Article
Foroudi, P., Suraksha, G., Kitchen, P., Melewar, T., & Foroudi, M. (2017). Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51(3), 572-604. https://doi.org/10.1108/EJM-08-2015-0616

Purpose – This paper operationalizes and juxtaposes variables related to identity, strategy
and communications and then examines the impact of such integration on organizational
stakeholders’ trust, loyalty and commitment by employing commitment/tr... Read More about Integrating identity, strategy and communications for trust, loyalty and commitment.

Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale (2017)
Journal Article
communication by taking a broad organisational approach : the firm-wide IMC scale. European Journal of Marketing, 51(3), 692-718. https://doi.org/10.1108/EJM-08-2015-0587

Purpose – The purpose of this research is twofold: first, to conceptualise integrated marketing
communication (IMC) by adopting a more inclusive and broader organisational perspective, and second, to
empirically develop and validate a new measureme... Read More about Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale.

IMC antecedents and the consequences of planned brand identity in Higher Education (2017)
Journal Article
Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T., & Foroudi, M. (2017). IMC antecedents and the consequences of planned brand identity in Higher Education. European Journal of Marketing, 51(3), 528-550. https://doi.org/10.1108/EJM-08-2015-0527

Purpose – This study identifies the IMC antecedents and consequences of brand awareness, image, reputation and identification in the context of higher education, and empirically tests a number of hypotheses related to the aforementioned constructs.... Read More about IMC antecedents and the consequences of planned brand identity in Higher Education.