All Outputs (4)

The elaboration likelihood model : review, critique and research agenda (2014)
Journal Article
Kitchen, P., Kerr, G., Schultz, D., McColl, R., & Pals, H. (2014). The elaboration likelihood model : review, critique and research agenda. European Journal of Marketing, 48(11/12), 2033-2050. https://doi.org/10.1108/EJM-12-2011-0776

Purpose – The purpose of this paper is to review, critique and develop a research agenda for the
Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three
decades ago and has been modified, revised and extended.... Read More about The elaboration likelihood model : review, critique and research agenda.

Exploring key antecedents of purchase intentions within different services (2014)
Journal Article
Ha, H., K. Akamavi, R., Kitchen, P., & Janda, S. (2014). Exploring key antecedents of purchase intentions within different services. Journal of Services Marketing, 28(7), 595-606. https://doi.org/10.1108/JSM-01-2013-0025

Purpose

– The purpose of this research is to investigate the direct and indirect effects of these determinants on purchase intentions. Competitive environments such as those in retail and banking industries impose increased pressure on managers to... Read More about Exploring key antecedents of purchase intentions within different services.

Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes? (2014)
Journal Article
Syed Alwi, S., & Kitchen, P. (2014). Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?. Journal of Business Research, 67(11), 2324-2336. https://doi.org/10.1016/j.jbusres.2014.06.020

This paper considers corporate brand image, focusing on cognitive and affective brand attributes in the context of business schools. While previous research on university or institutional branding has studied these elements separately via cognitive (... Read More about Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?.

The effects of information at tourism destinations : a model proposal (2014)
Journal Article
Ortega, E., Rodríguez, B., & Kitchen, P. (2014). The effects of information at tourism destinations : a model proposal. Marketing Review, 14(2), 111-129. https://doi.org/10.1362/146934714X14024778816797

Tourist behaviour at chosen destinations is influenced by the information they may receive during their stay. Many decisions, such as visiting attractions, events, car rental, booking restaurant services, prolonging their holiday stays, etc., are mad... Read More about The effects of information at tourism destinations : a model proposal.