All Outputs (5)

Does traditional advertising theory apply to the digital world? (2015)
Journal Article
Kerr, G., Schultz, D., Kitchen, P., Mulhern, F., & Beede, P. (2015). Does traditional advertising theory apply to the digital world?. Journal of Advertising Research, 55(4), 390-400. https://doi.org/10.2501/JAR-2015-001

All theory is based on a set of seminal concepts and empirical research that are assumed to be replicable and inviolate over time. Recent changes in technology, consumer habits, demographics, and marketplaces, however, have raised questions about the... Read More about Does traditional advertising theory apply to the digital world?.

Sustainability and differentiation : understanding materiality from the context of Indian firms (2015)
Journal Article
Nishant, R., Goh, M., & Kitchen, P. (2016). Sustainability and differentiation : understanding materiality from the context of Indian firms. Journal of Business Research, 69(5), 1892-1897. https://doi.org/10.1016/j.jbusres.2015.10.075

Managers do not see all environmental sustainability practices as equally important. Thus, this study seeks to
integrate the natural resource based view (NRBV) and materiality perspective to explore environmental sustainability
practices that firms... Read More about Sustainability and differentiation : understanding materiality from the context of Indian firms.

How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China (2015)
Journal Article
Yang, I., Kitchen, P., & Bacouel-Jentjens, S. (2017). How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China. International Journal of Human Resource Management, 28(10), 1454-1474. https://doi.org/10.1080/09585192.2015.1089065

There is a growing consensus that humor could be one of the most important competencies of a leader. This impression seems to be especially so under the clan controls where relationship-building between a leader and employees become crucial in managi... Read More about How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China.

Innovation and cause-related marketing success : a conceptual framework and propositions (2015)
Journal Article
Christofi, M., Leonidou, E., Vrontis, D., Kitchen, P., & Papasolomou, I. (2015). Innovation and cause-related marketing success : a conceptual framework and propositions. Journal of Services Marketing, 29(5), 354-366. https://doi.org/10.1108/JSM-04-2014-0114

Purpose
This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success when applied to services.
Design/methodology/approach
Hence, the paper identifies product/service and brand factors that underpin... Read More about Innovation and cause-related marketing success : a conceptual framework and propositions.

Long term evolution mobile services and intention to adopt : a Malaysian perspective (2015)
Journal Article
Kitchen, P., Martin, R., & Che-Ha, N. (2015). Long term evolution mobile services and intention to adopt : a Malaysian perspective. Journal of Strategic Marketing, 23(7), 643-654. https://doi.org/10.1080/0965254X.2014.1001869

Given the swift diffusion of mobile internet and smartphones in Malaysia, long term evolution (LTE) mobile services seems to offer a tremendous business opportunity and current and future market potential. This paper examines the critical factors tha... Read More about Long term evolution mobile services and intention to adopt : a Malaysian perspective.