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All Outputs (6)

Brickbats and bouquets for marketing (2016)
Journal Article
Kitchen, P., & Sheth, J. (2016). Brickbats and bouquets for marketing. European Journal of Marketing, 50(11), 1906-1923. https://doi.org/10.1108/EJM-09-2016-0530

Purpose


The purpose of this paper is to consider the development and application of marketing theory and practice over time and its current status. The terms “brickbats” and “bouquets” are used as metaphors to extend praise or criticism for mark... Read More about Brickbats and bouquets for marketing.

Lens or prism? How organisations sustain multiple and competing reputations (2016)
Journal Article
Harvey, W., Tourky, M., Knight, E., & Kitchen, P. (2017). Lens or prism? How organisations sustain multiple and competing reputations. European Journal of Marketing, 51(4), 821-844. https://doi.org/10.1108/EJM-03-2016-0122

Purpose: This paper challenges singular definitions, measurements and applications of corporate reputation which tend to be reductionist. We rebuff such narrow representations of reputation by showing the multiplicity of reputation in the case of a g... Read More about Lens or prism? How organisations sustain multiple and competing reputations.

Self or simulacra of online reviews : an empirical perspective (2016)
Journal Article
Singh, V., Nishant, R., & Kitchen, P. (2016). Self or simulacra of online reviews : an empirical perspective. Psychology and Marketing, 33(12), 1112-1118. https://doi.org/10.1002/mar.20946

Online user-generated content (UGC) includes various forms of computer-mediated online reviews, ratings, and feedback. The impact of online consumer reviews has been widely studied particularly in e-commerce, online marketing, and consumer behavior d... Read More about Self or simulacra of online reviews : an empirical perspective.

A framework of place branding, place image, and place reputation (2016)
Journal Article
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M., & Nguyen, B. (2016). A framework of place branding, place image, and place reputation. Qualitative Market Research: An International Journal, 19(2), 241-264. https://doi.org/10.1108/QMR-02-2016-0020

Purpose
This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model fu... Read More about A framework of place branding, place image, and place reputation.

IMC – an integrative review (2016)
Journal Article
Tafesse, W., & Kitchen, P. (2016). IMC – an integrative review. International Journal of Advertising, 36(2), 210-226. https://doi.org/10.1080/02650487.2015.1114168

This paper reviews and integrates extant work in the integrated marketing communication (IMC) literature. With this in mind, three alternative and widely disseminated conceptual frameworks proposed in the IMC literature are employed as a starting poi... Read More about IMC – an integrative review.