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News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels (2019)
Thesis
Alabdalkarim, S. (in press). News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels. (Thesis). University of Salford

This research is an attempt to examine the use of news programmes as a means of branding television news channels in the Arab World. The researcher used a quantitative content analysis of the news programmes as well as semi-structured interviews with... Read More about News as brands : branding television news channels in the Arab World : a case study of Aljazeera, AlArabiya, AlEkhbaria and Nile television news channels.