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All Outputs (6)

Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women (2021)
Journal Article
Khan, I., Sahadev, S., Rashid, T., & Banerjee, S. (2022). Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women. International Journal of Hospitality Management, 101, 103125. https://doi.org/10.1016/j.ijhm.2021.103125

Research that explores Muslim women’s hospitality and tourism decision-making is limited. This paper attempts to bring a new perspective to the literature on social media and consumption decisions in the hospitality and tourism sector by focusing on... Read More about Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women.

Social cues-customer behavior relationship : the mediating role of emotions and cognition (2017)
Journal Article
Nusairat, N., Akhorshaideh, A., Rashid, T., Sahadev, S., & Rembielak, G. (2017). Social cues-customer behavior relationship : the mediating role of emotions and cognition. International Journal of Marketing Studies, 9(1), 1-17. https://doi.org/10.5539/ijms.v9n1p1

This paper investigates the effect of social cues in a mall’s shopping environment on customer behavior. Two competing mediation scenarios are assessed: emotion-cognition and cognition-emotion in a stimulus-organism-response (SOR)-based framework. Al... Read More about Social cues-customer behavior relationship : the mediating role of emotions and cognition.

Resurrecting information technology adoption models : a theoretic foundation (2015)
Journal Article
a theoretic foundation. International journal of research in management & technology (Print), 5(6), 400-408

The Information Technology (IT) has generated competing models, each of which has a different set of adoption and acceptance determinants. This paper includes an overview of the models and theories of predicting, explaining and understanding the hu... Read More about Resurrecting information technology adoption models : a theoretic foundation.

The key factors affecting B2C acceptance in Egypt : an empirical investigation (2015)
Journal Article
Al-Sahouly, I., & Rashid, T. (2015). The key factors affecting B2C acceptance in Egypt : an empirical investigation. International journal of research in management & technology (Print), 5(6), 385-399

This research aims at investigating the effect of interrelated micro-variables (level of trust, perceived security and perceived self-efficacy) and macro-variables (availability of active legislations and technological level) on the acceptance of E-c... Read More about The key factors affecting B2C acceptance in Egypt : an empirical investigation.

CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles (2015)
Journal Article
Rashid, T., & Patten, E. CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles. Manuscript submitted for publication

2013 is the 20th birth-year of the World Wide Web, probably the most important technological invention since Gutenberg’s letterpress. It has enormous impact on people’s lives. In Germany, where bricks and mortar sales have stagnated over the last few... Read More about CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles.

A closer look on the Egyptian e-commerce: A case study (2012)
Journal Article
Alsahouly, I., & Rashid, T. (2012). A closer look on the Egyptian e-commerce: A case study. International journal of research in management & technology (Print), 2(6), 1-7

This paper aims to give a general overview about the current status of the utilization of e-commerce in Egypt. A pilot study was conducted among 50 Egyptian consumers as to report their perspectives regarding the current barriers of electronic commer... Read More about A closer look on the Egyptian e-commerce: A case study.