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All Outputs (69)

Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis (2016)
Journal Article
Sirkeci, I. (2016). Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis. International Journal of Business Performance Management, 18(1), 1-24. https://doi.org/10.1504/IJBPM.2017.080841

This paper focuses on the performance of direct mail as a key marketing communication tool in customer retention and a loyalty building instrument during the financial crisis in Greek automotive sector. The major transnational car brand Toyota in Gre... Read More about Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis.

An analysis of country medal shares in individual sports at the Olympics (2016)
Journal Article
Forrest, D., McHale, I., Sanz, I., & de Tena, J. (2017). An analysis of country medal shares in individual sports at the Olympics. European Sport Management Quarterly, 17(2), 117-131. https://doi.org/10.1080/16184742.2016.1248463

Research question: Several studies report modelling relating countries’ medal shares at the Olympics to population and per capita income (host status and political system are typically included as controls). This paper uses a similar model but disagg... Read More about An analysis of country medal shares in individual sports at the Olympics.

Corporate image and a sport’s governing body (2016)
Journal Article
Sekhon, H., Roy, S., Chadwick, S., & Devlin, J. (2016). Corporate image and a sport’s governing body. Service Industries Journal, 36(11-12), 556-575. https://doi.org/10.1080/02642069.2016.1255729

This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might devel... Read More about Corporate image and a sport’s governing body.

A three stage analysis of motivational and behavioural factors in UK internet gambling (2016)
Journal Article
Mulkeen, J., Abdou, H., & Parke, J. (2017). A three stage analysis of motivational and behavioural factors in UK internet gambling. Personality and Individual Differences, 107, 114-125. https://doi.org/10.1016/j.paid.2016.11.007

This paper uses the Problem Gambling Severity Index (PGSI) to determine differences in UK internet player responses to their motives for gambling online. It also evaluates their views relating to responsible gambling practices and behavioural factors... Read More about A three stage analysis of motivational and behavioural factors in UK internet gambling.

Brickbats and bouquets for marketing (2016)
Journal Article
Kitchen, P., & Sheth, J. (2016). Brickbats and bouquets for marketing. European Journal of Marketing, 50(11), 1906-1923. https://doi.org/10.1108/EJM-09-2016-0530

Purpose


The purpose of this paper is to consider the development and application of marketing theory and practice over time and its current status. The terms “brickbats” and “bouquets” are used as metaphors to extend praise or criticism for mark... Read More about Brickbats and bouquets for marketing.

Cross-cultural consumer perceptions of service quality in restaurants (2016)
Journal Article
Djekic, I., Kane, K., Tomic, T., Kalogianni, E., Rocha, A., Zamioudi, L., & Pacheco, R. (2016). Cross-cultural consumer perceptions of service quality in restaurants. Nutrition and Food Science, 46(6), 827-843. https://doi.org/10.1108/NFS-04-2016-0052

Purpose – This paper aims to present results from a research that analyzed consumer perceptions of
service quality in restaurants in four European cities – Belgrade (Serbia), Manchester (UK),
Thessaloniki (Greece) and Porto (Portugal).
Design/meth... Read More about Cross-cultural consumer perceptions of service quality in restaurants.

Self or simulacra of online reviews : an empirical perspective (2016)
Journal Article
Singh, V., Nishant, R., & Kitchen, P. (2016). Self or simulacra of online reviews : an empirical perspective. Psychology and Marketing, 33(12), 1112-1118. https://doi.org/10.1002/mar.20946

Online user-generated content (UGC) includes various forms of computer-mediated online reviews, ratings, and feedback. The impact of online consumer reviews has been widely studied particularly in e-commerce, online marketing, and consumer behavior d... Read More about Self or simulacra of online reviews : an empirical perspective.

Lens or prism? How organisations sustain multiple and competing reputations (2016)
Journal Article
Harvey, W., Tourky, M., Knight, E., & Kitchen, P. (2017). Lens or prism? How organisations sustain multiple and competing reputations. European Journal of Marketing, 51(4), 821-844. https://doi.org/10.1108/EJM-03-2016-0122

Purpose: This paper challenges singular definitions, measurements and applications of corporate reputation which tend to be reductionist. We rebuff such narrow representations of reputation by showing the multiplicity of reputation in the case of a g... Read More about Lens or prism? How organisations sustain multiple and competing reputations.

Coarse and fine identification of collusive clique in financial market (2016)
Journal Article
Zhai, J., Cao, Y., Yao, Y., Ding, X., & Li, Y. (2017). Coarse and fine identification of collusive clique in financial market. Expert systems with applications, 69, 225-238. https://doi.org/10.1016/j.eswa.2016.10.051

Collusive transactions refer to the activity whereby traders use carefully-designed trade to illegally manipulate the market. They do this by increasing specific trading volumes, thus creating a false impression that a market is more active than it a... Read More about Coarse and fine identification of collusive clique in financial market.

Semiparametric smooth coefficient estimation of a production system (2016)
Journal Article
Kumbhakar, S., Sun, K., & Zhang, R. (2016). Semiparametric smooth coefficient estimation of a production system. Pacific Economic Review, 21(4), 464-482. https://doi.org/10.1111/1468-0106.12193

This paper addresses endogeneity of inputs in estimating a semiparametric smooth coefficient
production function using a system approach. The system consists of a translog production
function and the first-order conditions (FOC’s) of profit maximiz... Read More about Semiparametric smooth coefficient estimation of a production system.

Commuting, transitions and belonging : the experiences of students living at home in their first year at university (2016)
Journal Article
Pokorny, H., Holley, D., & Kane, S. (2017). Commuting, transitions and belonging : the experiences of students living at home in their first year at university. Higher Education, 74(3), 543-558. https://doi.org/10.1007/s10734-016-0063-3

In this study, our cross-case analysis of students’ lives challenges the conventional home–university model of transition and highlights the importance of acknowledging the influence of this complex symbiotic relationship for students who attend univ... Read More about Commuting, transitions and belonging : the experiences of students living at home in their first year at university.

Computational intelligent hybrid model for detecting disruptive trading activity (2016)
Journal Article
Zhai, J., Cao, Y., Yao, Y., Ding, X., & Li, Y. (2017). Computational intelligent hybrid model for detecting disruptive trading activity. Decision Support Systems, 93, 26-41. https://doi.org/10.1016/j.dss.2016.09.003

The term “disruptive trading behaviour” was first proposed by the U.S. Commodity Futures Trading Commission and is now widely used by US and EU regulation (MiFID II) to describe activities that create a misleading appearance of market liquidity or de... Read More about Computational intelligent hybrid model for detecting disruptive trading activity.

HR practice, organisational commitment & citizenship behaviour in Taiwan (2016)
Journal Article
behaviour in Taiwan. Employee Relations, 38(6), https://doi.org/10.1108/ER-12-2015-0218

Purpose (mandatory) The study examines the relationships between HR practice (four aspects),
organisational commitment and citizenship behaviour at primary schools in Taiwan. The four HR
aspects include: (1) recruitment and placement (RP), (2) teac... Read More about HR practice, organisational commitment & citizenship behaviour in Taiwan.