All Outputs (4)

The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels (2024)
Book Chapter

This chapter embarks on a critical naming of what we call the ‘banterification’ of professional sport clubs’ social media channels. With an emphasis on critical and ethical aspects of communication strategies, the chapter deconstructs how banter is e... Read More about The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels.

The esports experience economy: a multiple case study of esports events, peripherals and fashion (2024)
Journal Article

Purpose - To examine the cultural and economic circumstances that shape esports consumer agency through case studies of 'experiential consumption' (Miles, 2021).

Design/methodology/approach - A multiple case study approach (Stake, 2006) is deploy... Read More about The esports experience economy: a multiple case study of esports events, peripherals and fashion.

GAMEHEARTS Workshop Report (2024)
Report

The GAMEHEARTS project aims to bolster the European video game industry ecosystems (hereafter, EVGIE) within the larger framework of creative and cultural industries (hereafter, CCI) by promoting economic growth, job creation, and social cohesion thr... Read More about GAMEHEARTS Workshop Report.

Just Fun and Games? A Sociological Consideration of Fun in Video Games (2024)
Journal Article
Crawford, G., & Brock, T. (2024). Just Fun and Games? A Sociological Consideration of Fun in Video Games. Games and Culture, https://doi.org/10.1177/15554120241254876

The concept of “fun” is widely used within the game design and game studies literature, and is frequently highlighted as a key component of good game design, as well as a key factor in why people play games. However, it is a term rarely unpacked, and... Read More about Just Fun and Games? A Sociological Consideration of Fun in Video Games.