The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels
(2024)
Book Chapter
This chapter embarks on a critical naming of what we call the ‘banterification’ of professional sport clubs’ social media channels. With an emphasis on critical and ethical aspects of communication strategies, the chapter deconstructs how banter is e... Read More about The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels.