All Outputs (3)

Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies (2013)
Journal Article

Previous studies suggest that marketing strategy is developed and used to mobilise and configure the actions of firm actors, creating a set of stabilising activities focused on the firm–customer dyad. Destabilising forces precipitated by the Internet... Read More about Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies.

What are bottom of the pyramid markets and why do they matter? (2013)
Journal Article

There are thousands of journal articles that concern themselves with markets at the bottom of the pyramid (BoP). What is there to say that hasn’t been said already? In 2002, an article published in the Harvard Business Review (Prahalad and Hammond, 2... Read More about What are bottom of the pyramid markets and why do they matter?.

Causal Social Mechanisms; from the what to the why (2013)
Journal Article

Over 40 years of research in the IMP tradition has resulted in a variety of different kinds of published outputs; data, information, knowledge, concepts, stories, models, case studies, frameworks and even some things that we might like to call theori... Read More about Causal Social Mechanisms; from the what to the why.