Purchase offering quality: The effects of buyer behaviour on organizational supplying behaviour
(2013)
Journal Article
Ramsay, J., Wagner, B., & Kelly, S. (2013). Purchase offering quality: The effects of buyer behaviour on organizational supplying behaviour. International Journal of Operations and Production Management, 33(10), 1260-1282. https://doi.org/10.1108/IJOPM-09-2011-0325
Purpose
This paper aims to explore the supply chain management problem of understanding the response of suppliers to buyer behaviours and characteristics.
Design/methodology/approach
The paper reviews the relevant literature in search of referen...
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