All Outputs (2)

“He wouldn’t be seen using it…” Men’s use of male grooming products as a form of invisible consumption (2022)
Journal Article
Byrne, A., & Milestone, K. (2022). “He wouldn’t be seen using it…” Men’s use of male grooming products as a form of invisible consumption. Journal of Consumer Culture, 23(1), 146-147. https://doi.org/10.1177/14695405211066314

Skincare products are well-established amongst female consumers. The market for male skincare products is far more recent and little research has been undertaken on this emerging sector. The practice of men using what was traditionally a product al... Read More about “He wouldn’t be seen using it…” Men’s use of male grooming products as a form of invisible consumption.

Mobile shopping behaviour: insights into attitudes, shopping process involvement and location (2014)
Journal Article
Holmes, A., Byrne, A., & Rowley, J. (2014). Mobile shopping behaviour: insights into attitudes, shopping process involvement and location. International Journal of Retail and Distribution Management, 42(1), 25-39. https://doi.org/10.1108/ijrdm-10-2012-0096

Purpose Although there is evidence that adoption of mobile shopping has been slow, the increased functionality offered by smart phones offers significant potential for the development of marketing and retailing through the mobile channel. The purpos... Read More about Mobile shopping behaviour: insights into attitudes, shopping process involvement and location.