An estimation model for hypertension drug demand in retail pharmacies with the aid of big data analytics
(2017)
Presentation / Conference
Papanagnou, C., & Matthews-Amune, O. (2017, July). An estimation model for hypertension drug demand in retail pharmacies with the aid of big data analytics. Presented at 19th IEEE Conference on Business Informatics, Thessaloniki, Greece
The unpredictability of consumer preference observed in the last few years has coincided with the global digital data explosion as consumers are increasingly relying on internet information to guide their buying behaviour. The emergence of this t... Read More about An estimation model for hypertension drug demand in retail pharmacies with the aid of big data analytics.