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All Outputs (11)

Digital business evolution : lessons from a decade of KTP industry projects (2018)
Presentation / Conference
Griffiths, M., Heinze, A., Fenton, A., & Fletcher, G. (2018, March). Digital business evolution : lessons from a decade of KTP industry projects. Presented at UK Academy for Information Systems Conference, Oxford, UK

Digital transformation is a daunting process for many business leaders, who sometimes find themselves in unfamiliar territory. This challenge is particularly prominent for resource-stretched and multi-skilled small and medium sized enterprises (SMEs)... Read More about Digital business evolution : lessons from a decade of KTP industry projects.

Skeuomorphic reassurance : personhood and dementia (2016)
Presentation / Conference
Kreps, D., Burmeister, O., & Blaynee, J. (2016, September). Skeuomorphic reassurance : personhood and dementia. Presented at 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, Proceedings, Salford, UK

This paper introduces the concept of ‘skeomorphic reassurance’ as a guiding principle for human interfaces in technological development and design, particularly for older people and people with dementia (PwD). Skeuomorphs exhibit decorative design el... Read More about Skeuomorphic reassurance : personhood and dementia.

Science fiction prototypes in educational and business settings (2013)
Presentation / Conference
Fletcher, G., Greenhill, A., Griffiths, M., & McLean, R. (2013, November). Science fiction prototypes in educational and business settings. Presented at 3rd Immersive Education Summit, King's College London

This paper examines the intended purpose of Science Fiction Prototypes (SFP) in conjunction with the significance and use of workshops in business education. We explore why the SFP as a form of education delivery has proven to be popular. Finally we... Read More about Science fiction prototypes in educational and business settings.

Identifying functions and characters for science fiction prototyping (2013)
Presentation / Conference
Fletcher, G., Greenhill, A., Griffiths, M., & McLean, R. (2013, September). Identifying functions and characters for science fiction prototyping. Presented at British Academy of Management Annual Conference, Aintree Racecourse, Liverpool

The use of Science Fiction Prototypes (SFP) for policy, business and community organisation forecasting and planning is an increasingly popular approach. Examples of recent use of this technique can be found among individuals and organisations such a... Read More about Identifying functions and characters for science fiction prototyping.

Social Media Monitoring visualisation: What do we have to look for? (2013)
Presentation / Conference
Hackett, C., Fletcher, G., & Heinze, A. (2013, March). Social Media Monitoring visualisation: What do we have to look for?. Presented at 18th UKAIS Annual Conference, Worcester College, Oxford, UK

The need for accurate and readily understandable social media monitoring is an issue faced by any organisation irrespective of their size or current levels of engagement with social media. It is increasingly a truism of social media that if an organi... Read More about Social Media Monitoring visualisation: What do we have to look for?.

A day in the digital life: a preliminary sousveillance study (2011)
Presentation / Conference
Fletcher, G., Griffiths, M., & Kutar, M. (2011, September). A day in the digital life: a preliminary sousveillance study. Presented at A Decade in Internet Time Symposium on the Dynamics of the Internet and Society, University of Oxford

A decade ago, Castells argued that most surveillance would have no directly damaging consequences. He proposed that what should be of more concern were the unpredictable consequences of our over-exposed lives, the lack of explicit rules for on-line b... Read More about A day in the digital life: a preliminary sousveillance study.

Can we make higher education relevant to the needs of the search & social media marketing industry? (2011)
Presentation / Conference
Heinze, A., & Fletcher, G. (2011, July). Can we make higher education relevant to the needs of the search & social media marketing industry?. Presented at 6th Education in a Changing Environment Conference, Creativity and Engagement in Higher Education, Salford, Greater Manchester

Higher education institutions are often criticised for their lack of relevant educational courses that will equip students with the skills to meet specific industry needs. The issue of relevant education has been of particular significance to highly... Read More about Can we make higher education relevant to the needs of the search & social media marketing industry?.

#uksnow: webscience weather watch (2010)
Presentation / Conference
Kreps, D., & Fletcher, G. (2010, October). #uksnow: webscience weather watch. Presented at Internet Research 11.0, Gothenburg, Sweden

The object and the event: The power in things (2007)
Presentation / Conference
Fletcher, G., & Greenhill, A. (2007, July). The object and the event: The power in things. Presented at Critical Management Studies, University of Manchester

This paper examines information and communications technology artefacts as a subset of the broader range of cultural items that surround and pervade contemporary experiences of the everyday. Within this context the paper utilises the critical perspec... Read More about The object and the event: The power in things.

From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference
Heinze, A., Fletcher, G., & Chadwick, C. From search engine optimisation to search engine marketing management: development of a new area for information systems research. Presented at UK Academy for Information Systems 15th Annual Conference 2010 “Information Systems: Past, Present and Looking to the Future”, Oriel College, University of Oxford

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.