All Outputs (10)

Understanding how political parties manage their volunteers in the political marketing process (2018)
Presentation / Conference
Reeves, P. (2018, July). Understanding how political parties manage their volunteers in the political marketing process. Presented at Academy of Marketing Conference, University of Stirling, UK

Social media in a Corbyn led Labour Party : some discussion points (2017)
Presentation / Conference
Reeves, P. (2017, July). Social media in a Corbyn led Labour Party : some discussion points. Presented at Academy of Marketing Conference 2017, Hull University, UK

This working paper acts a discussion piece to inform a conceptual paper currently under development. The research purpose is to explore how effectively (with the election of Jeremy Corbyn as leader) social media strategy is being used by the Labour... Read More about Social media in a Corbyn led Labour Party : some discussion points.

Realism in marketing research : a third way ontological and epistemological approach (2016)
Presentation / Conference
a third way ontological and epistemological approach. Presented at Presentation to International Marketing and Services Management Academic Unit, Salford Business School

Chinese students' postgraduate education choices in China : an exploratory study of their key influences (2015)
Presentation / Conference
Zhu, L., & Reeves, P. (2015, September). Chinese students' postgraduate education choices in China : an exploratory study of their key influences. Presented at British Academy of Management Conference 2015, Portsmouth

The extended case study method of assessment in marketing education (2011)
Presentation / Conference
education. Presented at Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, The University of Salford, Greater Manchester, UK

The study of political marketing at a local level : conceptual foundations and research directions (2009)
Presentation / Conference
conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local pol... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation
Presentation / Conference
Darabi, M., Reeves, P., & Sahadev, S. The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation. Presented at Academy of Marketing Conference 2014, Bournemouth

Purpose of the paper: Text marketing expenditure amongst firms grew to £8.94 million in 2012 from £6.09 million in 2011 in the UK (Derived from Ofcom, 2013). This provides a rationale for this paper as it indicates that firms have recently renewed t... Read More about The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation.

The utilisation of language in political marketing theory and practice
Presentation / Conference
theory and practice. Presented at Putting Marketing In Its Place: Academy of Marketing Annual Conference 2009, Leeds

Purpose: Whilst political marketing has become established as a subject area, important issues remain under-researched. One such area is language utilisation in political marketing. The purpose of this paper is therefore to further the literature wi... Read More about The utilisation of language in political marketing theory and practice.

Defining a political brand alliance: the conservative and liberal democrat coalition
Presentation / Conference
Reeves, P. Defining a political brand alliance: the conservative and liberal democrat coalition. Presented at Academy of Marketing Conference 2011: Marketing Field Forever, Liverpool

The purpose of this paper is to posit a definition of a political brand alliance, and thereby advance the political marketing and brand marketing literature. This is achieved by building upon and extending Erevelles et al (2008, p.32) definition of b... Read More about Defining a political brand alliance: the conservative and liberal democrat coalition.

Political parties and political marketing ‘strategies’
Presentation / Conference
Reeves, P. Political parties and political marketing ‘strategies’. Presented at British Academy of Management Conference 2009, Brighton UK,

This conceptual paper focuses on political marketing ‘strategies’ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated... Read More about Political parties and political marketing ‘strategies’.