Customer satisfaction fuzzy cognitive map in banking industry
(2008)
Presentation / Conference
Reza Nasserzadeh, S., Hamed Jafarzadeh, M., Mansouri, T., & Sohrabi, B. (2008, June). Customer satisfaction fuzzy cognitive map in banking industry. Presented at 10th IBIMA Conference, Kuala Lumpur, Malaysia
Customer satisfaction is one of the key factors in modern marketing and customers' behavior analysis. Banking industry is one of the numerous services in which the customer satisfaction has had an ever increasing importance in the corresponding resea... Read More about Customer satisfaction fuzzy cognitive map in banking industry.