An exploratory study to investigate if people who were influenced by guru products exhibited a particular communicative behaviour
(2001)
Thesis
Gatiss, G. An exploratory study to investigate if people who were influenced by guru products exhibited a particular communicative behaviour. (Thesis). University of Salford, UK
This was an exploratory applied study in which an instrument was developed based on Myers-Briggs (1985); Belbin (1891); Rogers (1983); Spence (1995), and Grunig (1997), for the purpose to investigate communicative behaviour of management guru prod... Read More about An exploratory study to investigate if people who were influenced by guru products exhibited a particular communicative behaviour.