All Outputs (3)

Managerial perspectives of creating a sustainable workplace for employees : a case of the textile industry of Pakistan (2021)
Thesis
Khan, A. Managerial perspectives of creating a sustainable workplace for employees : a case of the textile industry of Pakistan. (Dissertation). University of Salford

At the beginning of the twenty first century, there was an ongoing debate concerning the role of corporate social responsibility (CSR) in achieving QWL and sustainable competitive advantage (SCA). While external stakeholders required corporations to... Read More about Managerial perspectives of creating a sustainable workplace for employees : a case of the textile industry of Pakistan.

An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products (2008)
Thesis
Gbadamosi, A. An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products. (Thesis). Salford : University of Salford

In view of the diversity that exists among consumers, this study argues the importance of focusing on just one sub-group of consumers. Therefore, the study aims to explore the attitudes, motivations, and purchase behaviour of low-income women consu... Read More about An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products.

Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives
Thesis
Mtonga, V. (in press). Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives. (Thesis). University of Salford

The success of relationship-based loyalty programs across many industries, for example retailing, airline and tourism industries (Sharp & Sharp, 1997; Wright & Sparks, 1999; Martín, Román & Espino, 2011; Ou et al., 2011; du Toit & Can... Read More about Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives.