Sustainability and differentiation : understanding materiality from the context of Indian firms
(2015)
Journal Article
Nishant, R., Goh, M., & Kitchen, P. (2016). Sustainability and differentiation : understanding materiality from the context of Indian firms. Journal of Business Research, 69(5), 1892-1897. https://doi.org/10.1016/j.jbusres.2015.10.075
Managers do not see all environmental sustainability practices as equally important. Thus, this study seeks to
integrate the natural resource based view (NRBV) and materiality perspective to explore environmental sustainability
practices that firms...
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