The role of proximity in business model design: Making business models work for those at the bottom of the pyramid
(2016)
Journal Article
This paper explores the role of proximity in designing business models that work for those at the BoP. BoP markets represent an extreme setting where actors struggle to access and organise limited resources and develop appropriate socio-economic-poli... Read More about The role of proximity in business model design: Making business models work for those at the bottom of the pyramid.