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Chinese fans’ engagement with football: transnationalism, authenticity and identity (2021)
Journal Article
Sullivan, J., Zhao, Y., Chadwick, S., & Gow, M. (2021). Chinese fans’ engagement with football: transnationalism, authenticity and identity. Journal of Global Sport Management, 7(3), 427-445. https://doi.org/10.1080/24704067.2021.1871855

Football in China is undergoing an unprecedented expansion, the result of targeted industrial policy, private sector investment, and the increased popularity of the world’s most popular game in the world’s most populous nation. Yet, as China’s own fo... Read More about Chinese fans’ engagement with football: transnationalism, authenticity and identity.

Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market (2020)
Thesis
Chang, C. Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market. (Thesis). University of Salford

The next enormous trend in the technology domain following on from computers, laptops, tablets and smartphones is predicted to be in the market of wearable sports technology products (WSTPs), with analysts expecting this market to be worth over $150... Read More about Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market.

China’s football dream : sport, citizenship, symbolic power, and civic spaces (2019)
Journal Article
Sullivan, J., Chadwick, S., & Gow, M. (2019). China’s football dream : sport, citizenship, symbolic power, and civic spaces. Journal of Sport and Social Issues, 43(6), 493-514. https://doi.org/10.1177/0193723519867588

This article examines the mobilization of football in relation to Chinese state-building projects. Pierre Bourdieu’s concept of “symbolic power” is applied to frame policy analysis of China’s 2016-2050 National Football Plan and narrative analysis of... Read More about China’s football dream : sport, citizenship, symbolic power, and civic spaces.

Human resource management in football (2018)
Book Chapter
Lord, J. (2018). Human resource management in football. In S. Chadwick, D. Parnell, P. Widdop, & C. Anagnostopoulos (Eds.), Routledge Handbook of Football Business and Management (220-232). London: Routledge

From recruitment to dismissal, football has generally managed to avoid investigation into its HRM practices with only a handful of high profile incidents being highlighted by researchers and the media. However, HRM has always played a vita... Read More about Human resource management in football.

European football supporter attitudes toward ambush marketing (2018)
Journal Article
Burton, N., & Chadwick, S. (2019). European football supporter attitudes toward ambush marketing. International Journal of Sports Marketing and Sponsorship, 20(1), 143-162. https://doi.org/10.1108/ijsms-10-2017-0107

Purpose The purpose of this paper is to explore attitudes towards ambush marketing at the 2016 Union of European Football Associations European Championships, seeking to examine fan affect towards ambush marketing. Design/methodology/approach... Read More about European football supporter attitudes toward ambush marketing.

Football’s emerging market trade network : ego network approach to world systems theory (2018)
Journal Article
Bond, A., Widdop, P., & Chadwick, S. (2018). Football’s emerging market trade network : ego network approach to world systems theory. Managing Sport and Leisure, 23(1-2), 70-91. https://doi.org/10.1080/23750472.2018.1481765

The football transfer market is a billion-pound industry, traditionally dominated by the European market. This has been challenged by the rise of relatively new markets emerging from China, Brazil, Turkey and Russia. Important countries within the ma... Read More about Football’s emerging market trade network : ego network approach to world systems theory.

Branding in pictures : using Instagram as a brand management tool in professional team sport organisations (2018)
Journal Article
Anagnostopoulos, C., Parganas, P., Fenton, A., & Chadwick, S. (2018). Branding in pictures : using Instagram as a brand management tool in professional team sport organisations. European Sport Management Quarterly, 18(4), 413-438. https://doi.org/10.1080/16184742.2017.1410202

Research question/purpose – Instagram has become an increasingly popular tool for sport organisations to share visual content. This study aims to examine how professional team sport organisations use Instagram for branding purposes and to explore the... Read More about Branding in pictures : using Instagram as a brand management tool in professional team sport organisations.

Sponsorship programmes and corruption in sport : management responses to a growing threat (2017)
Journal Article
Roberts, S., Chadwick, S., & Anagnostopoulos, C. (2017). Sponsorship programmes and corruption in sport : management responses to a growing threat. Journal of Strategic Marketing, 26(1), 19-36. https://doi.org/10.1080/0965254x.2017.1344292

Sponsorship programmes are increasingly being exposed to the threat of corruption in sport. Several recent notable cases of corruption have exposed sponsors and their investments to significant perceived pressures including negative consumer associat... Read More about Sponsorship programmes and corruption in sport : management responses to a growing threat.

Social media based sponsorship activation – a typology of content (2017)
Journal Article
content. Sport, Business and Management: An International Journal, 7(3), 293-314. https://doi.org/10.1108/SBM-04-2016-0016

This paper thematically categorises sports sponsorship-linked Twitter content and, by drawing on uses & gratifications (U&G) theory, maps the extent to which these categories cohere with known user motivations for consuming social media. Methodolo... Read More about Social media based sponsorship activation – a typology of content.

Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon (2017)
Journal Article
Chadwick, S., & Burton, N. (2018). Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon. Journal of Advertising Research, 58(3), 282-296. https://doi.org/10.2501/JAR-2017-014

Ambush marketing is more than thirty years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to keep pace, offering scant analysis of the diffe... Read More about Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon.

Corporate image and a sport’s governing body (2016)
Journal Article
Sekhon, H., Roy, S., Chadwick, S., & Devlin, J. (2016). Corporate image and a sport’s governing body. Service Industries Journal, 36(11-12), 556-575. https://doi.org/10.1080/02642069.2016.1255729

This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might devel... Read More about Corporate image and a sport’s governing body.

Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations (2016)
Journal Article
Chadwick, S., Kolyperas, D., Sparks, L., & Anagnostopoulos, C. (2016). Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations. Journal of Sport Management, 30(6), 702-719. https://doi.org/10.1123/jsm.2016-0032

Despite the increasing number and significance of charitable foundations in various business sectors, their role in cocreating corporate social responsibility (CSR) value remains unclear. This paper identifies CSR value cocreation in professional tea... Read More about Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations.