Destination branding analytical study applied to Sultanate of Oman as a tourism destination
Thesis
Mansour, F. (in press). Destination branding analytical study applied to Sultanate of Oman as a tourism destination. (Thesis). University of Salford
The aim of this study is to develop a model for tourism destination branding using Oman as a case study by examining the Omani context and its characteristics from the perspective of both potential tourists (the demand side) and the Omani tourism pro... Read More about Destination branding analytical study applied to Sultanate of Oman as a tourism destination.