How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universities
(2020)
Thesis
Frigenti, P. How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universities. (Thesis). University of Salford
The development of a strong university brand requires commitment of employees and alignment of their values to the institutional ones (Hemsley Brown and Goonawardana, 2007; Whisman, 2009). Internal branding is important for organisations to promote t... Read More about How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universities.