An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products
(2008)
Thesis
Gbadamosi, A. An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products. (Thesis). Salford : University of Salford
In view of the diversity that exists among consumers, this study argues the importance of focusing on just one sub-group of consumers. Therefore, the study aims to explore the attitudes, motivations, and purchase behaviour of low-income women consu... Read More about An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products.