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All Outputs (2)

Brunel's ss Great Britain (2010)
Book Chapter
Leighton, D. (2010). Brunel's ss Great Britain. In A. Conway, S. Baron, & G. Warnaby (Eds.), Relationship Marketing : A Consumer Experience Approach. London: Sage

The impact of information technology on customer service in the Jordanian banking sector (2005)
Thesis
Al Khattab, S. The impact of information technology on customer service in the Jordanian banking sector. (Thesis). University of Salford

During the last two decades the bank marketing literature has been characterised by a concern for service quality and information technology (IT) within the industry. IT and customer service are relatively new `strategic weapons' for banks, both be... Read More about The impact of information technology on customer service in the Jordanian banking sector.