Consumer knowledge, empowerment & the internet : critical research into the provision and use of eCommerce
(2005)
Thesis
McLean, R. Consumer knowledge, empowerment & the internet : critical research into the provision and use of eCommerce. (Thesis). Salford : University of Salford
From a Critical Social Theory (CST) perspective this research critiques assumptions that the internet brings about consumer empowerment through increased product information, and opportunities to communicate and share knowledge with companies and... Read More about Consumer knowledge, empowerment & the internet : critical research into the provision and use of eCommerce.