Conceptualizing and investigating patterns of consumer behaviour towards in-home shopping
(1995)
Thesis
Hogg, M. Conceptualizing and investigating patterns of consumer behaviour towards in-home shopping. (Thesis). University of Manchester
This research examines intermediate patterns of joint consumption whereby constellations, anti constellations and configurations are seen as representing patterns of consumption which lie between the traditional micro (product-centred) and macro (... Read More about Conceptualizing and investigating patterns of consumer behaviour towards in-home shopping.