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All Outputs (2)

An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products (2008)
Thesis
Gbadamosi, A. An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products. (Thesis). Salford : University of Salford

In view of the diversity that exists among consumers, this study argues the importance of focusing on just one sub-group of consumers. Therefore, the study aims to explore the attitudes, motivations, and purchase behaviour of low-income women consu... Read More about An exploratory analysis of low-income women consumers and their consumption of 'low involvement' grocery products.

The impact of information technology on customer service in the Jordanian banking sector (2005)
Thesis
Al Khattab, S. The impact of information technology on customer service in the Jordanian banking sector. (Thesis). University of Salford

During the last two decades the bank marketing literature has been characterised by a concern for service quality and information technology (IT) within the industry. IT and customer service are relatively new `strategic weapons' for banks, both be... Read More about The impact of information technology on customer service in the Jordanian banking sector.