All Outputs (6)

Two-stage model of destination image : exploring the consequences (2020)
Thesis
Khudaykulova, M. Two-stage model of destination image : exploring the consequences. (Thesis). University of Salford

In the globalized world tourism industry is acknowledges as an opportunity to enhance a country’s overall development. As research suggests, a destination’s main tool to become attractive is the destination image – the main pull factor in tourists’ d... Read More about Two-stage model of destination image : exploring the consequences.

Disaster cognition and planning intentions of Strategic Decision-Makers of the Accommodation Sector (SDMAS) in the Sri Lankan tourism industry (2019)
Thesis
Kannangara, L. Disaster cognition and planning intentions of Strategic Decision-Makers of the Accommodation Sector (SDMAS) in the Sri Lankan tourism industry. (Thesis). University of Salford

Power-holding strategic decision-makers play an important role in tourism organisational dynamics due to the industry comprising a large number of medium to small businesses. Considering the escalation of disaster risk faced by tourism destinations a... Read More about Disaster cognition and planning intentions of Strategic Decision-Makers of the Accommodation Sector (SDMAS) in the Sri Lankan tourism industry.

Perceived injustice and its impact on job outcomes : role of jealousy and self-efficacy (2018)
Thesis
Khan, M. (in press). Perceived injustice and its impact on job outcomes : role of jealousy and self-efficacy. (Thesis). University of Salford

Organizational injustice remains a matter of great concern due to its adverse effects on job outcomes. Extant research devoted much attention to investigate how perceptions of injustice impact employee attitudes and behaviours, but mostly through cog... Read More about Perceived injustice and its impact on job outcomes : role of jealousy and self-efficacy.

The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK
Thesis
Khan, I. (in press). The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK. (Thesis). University of Salford

Muslim consumer segment has become the Fourth ‘Billion’ consumer segment after three biggest consumer groups in China, India, and women overall. Muslim consumer segment is increasing faster than the other consumer segments. Similarly, Muslim tourists... Read More about The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK.

Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives
Thesis
Mtonga, V. (in press). Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives. (Thesis). University of Salford

The success of relationship-based loyalty programs across many industries, for example retailing, airline and tourism industries (Sharp & Sharp, 1997; Wright & Sparks, 1999; Martín, Román & Espino, 2011; Ou et al., 2011; du Toit & Can... Read More about Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives.

The influence of SMS advertising on online brand equity among students in the UK
Thesis
Darabi, M. The influence of SMS advertising on online brand equity among students in the UK. (Thesis). University of Salford

With the technological improvements and new developments in the mobile industry, more and more brands are sending their advertising messages using consumers’ mobile phones. This growing interest is reflected in their allocated marketing budgets and e... Read More about The influence of SMS advertising on online brand equity among students in the UK.