All Outputs (3)

An investigation into the factors that influence the intention to use E-commerce : the Jordanian business-to-business market (2010)
Thesis
Alomari, A. An investigation into the factors that influence the intention to use E-commerce : the Jordanian business-to-business market. (Thesis). University of Salford

Several researchers have suggested that behavioural decision theories from the field of social psychology could provide a potential foundation for research on user behaviour. Generally, the majority of research in information technology adoption ha... Read More about An investigation into the factors that influence the intention to use E-commerce : the Jordanian business-to-business market.

An investigation into customer loyalty and relationship marketing : case UK grocery retailing and telecommunication sectors (2005)
Thesis
Boukhobza, T. An investigation into customer loyalty and relationship marketing : case UK grocery retailing and telecommunication sectors. (Thesis). University of Salford

This research investigates customer loyalty and relationship marketing theories into two different commercial sectors in the UK, namely grocery retailing and telecommunication. The study is divided into two major parts. The first part examines consum... Read More about An investigation into customer loyalty and relationship marketing : case UK grocery retailing and telecommunication sectors.

Evaluation of the degree to which employee satisfaction is related to internal marketing within Pakistani universities
Thesis
Mahmood, A. Evaluation of the degree to which employee satisfaction is related to internal marketing within Pakistani universities. (Thesis). University of Salford

Internal Marketing (IM) is a concept in which employees within organisations are treated as internal customers. This concept of internal marketing focuses on how an organisation serves the employees. In addition, internal marketing (IM) has evolved a... Read More about Evaluation of the degree to which employee satisfaction is related to internal marketing within Pakistani universities.