Computerised gymnastics judging scoring system implementation – an exploration of stakeholders’ perceptions (2021)
Journal Article
Allen, E., Fenton, A., & Parry, K. (2021). Computerised gymnastics judging scoring system implementation – an exploration of stakeholders’ perceptions. Science of gymnastics journal (Online ed.), 13(3), 357-370. https://doi.org/10.52165/sgj.13.3.357-370

Gymnastics is one of the original Olympic sports, subjectively judged by humans. Judging errors and bias can occur, resulting in medals being incorrectly awarded. The International Gymnastics Federation (FIG) with Fujitsu are introducing the compute... Read More about Computerised gymnastics judging scoring system implementation – an exploration of stakeholders’ perceptions.

Social media conversations about high engagement sports team brands (2021)
Journal Article
Chadwick, S., Fenton, A., Dron, R., & Ahmed, W. (2021). Social media conversations about high engagement sports team brands. IIM Kozhikode Society & Management Review, 10(2), 178-191. https://doi.org/10.1177/22779752211017275

This study conducts an analysis of social media discussions related to high engagement sports brands. More specifically, our study examined the English Premier League (EPL). Our study sought to retrieve data systematically over the same day, weekly,... Read More about Social media conversations about high engagement sports team brands.

Female fans and social media : micro-communities and the formation of social capital (2021)
Journal Article
Fenton, A., Gillooly, L., & Vasilica, C. (2021). Female fans and social media : micro-communities and the formation of social capital. European Sport Management Quarterly, https://doi.org/10.1080/16184742.2020.1868546

Research question: Using the theoretical lens of social capital, this study explores the challenges faced by female football fans in performing their fandom on social media, and how they respond to these challenges in the way they consume and express... Read More about Female fans and social media : micro-communities and the formation of social capital.

Understanding sporting social media brand communities, place and social capital – a netnography of football fans (2021)
Journal Article
Fenton, A., Keegan, B., & Parry, K. (2021). Understanding sporting social media brand communities, place and social capital – a netnography of football fans. Communication and Sport, https://doi.org/10.1177/2167479520986149

The emergence of social media and digital channels have expanded communication practices and also created new, virtual spaces where sports fans can interact and communicate directly with each other and with clubs. This article examines the potential... Read More about Understanding sporting social media brand communities, place and social capital – a netnography of football fans.

Service innovation and transformation : the case of WeChat (2019)
Book Chapter
Chen, Y., & Zhao, W. (2019). Service innovation and transformation : the case of WeChat. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: A Results-Driven Approach (174-181). Routledge

Business innovation is closely associated with the enterprise boundary, focusing on internal control to carry out innovation activities and use internal innovation resources. But this format faces the challenge of knowledge dispersion, information di... Read More about Service innovation and transformation : the case of WeChat.

The experiences of female football fans on social media (2019)
Presentation / Conference
Fenton, A., Vasilica, C., Gillooly, L., & Vurtak, S. (2019, September). The experiences of female football fans on social media. Presented at The European Association for Sport Management (EASM) Conference, Seville, Spain

Agile research and the PhD journey (2019)
Presentation / Conference
Procter, C., & Fenton, A. (2019, June). Agile research and the PhD journey. Presented at British Academy of Management conference on Management Knowledge and Education, University of York St John

This paper proposes that Agile is the most effective approach to doctoral research, particularly where an interpretive or phenomenological approach is taken. An iterative cycle through the key processes of research design, literature review, method d... Read More about Agile research and the PhD journey.

Studying social media communities : blending methods with netnography (2019)
Other
Fenton, A., & Procter, C. (2019). Studying social media communities : blending methods with netnography

In his work ‘Netnography Redefined’, Kozinets (2015), highlights the massive growth of online communities, calling for new ways of conducting research online. This research explains an application of this approach providing a valuable methodological... Read More about Studying social media communities : blending methods with netnography.

Talking about sports brands - how our social media conversations reveal what we say (2018)
Presentation / Conference
Fenton, A., Chadwick, S., Dron, R., & Ahmed, W. (2018, September). Talking about sports brands - how our social media conversations reveal what we say. Presented at EASM 2018 - The European Sport Management Conference : Managing Sport in a Changing Europe, Malmo, Sweden

Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd (2018)
Journal Article
Heinze, A., Griffiths, M., Fenton, A., & Fletcher, G. (2018). Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd. Global Business and Organizational Excellence, 37(4), 6-13. https://doi.org/10.1002/joe.21859

To attract a generation of workers and consumers who have never known a world without Wi-Fi, smartphones, or social media, organizations increasingly have no choice but to incorporate digital technology into every aspect of their operations and proce... Read More about Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.

Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG (2015)
Presentation / Conference
Fenton, A. (2015, December). Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG. Presented at UKAIS & British Academy of Management E-business and E-government SIG, Newcastle University

This research focuses on a new era for Salford City Football Club (SCFC). SCFC currently sit in the 8th tier of English football and have been taken over by ex-Manchester United players the ‘class of ‘92’. The new era heralds an unusual case of a no... Read More about Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG.

Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’ (2015)
Presentation / Conference
a case study of Salford City FC, a ‘digital football club’. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

This paper is written in year one of a five year longitudinal ethnography, six months into my PhD studies. Significant progress has been made so far. I am currently part way through my literature review and I am currently refining my research questio... Read More about Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’.

The field behind the screen : social capital and the social media communications of a football club brand
Thesis
Fenton, A. (in press). The field behind the screen : social capital and the social media communications of a football club brand. (Thesis). University of Salford

Football is an incredibly popular sport around the world. It boasts hundreds of millions of networked fans interacting with their favourite clubs through social media channels and content. This study aimed to discover how social media is used by fans... Read More about The field behind the screen : social capital and the social media communications of a football club brand.

Case study : good practice in enterprise and entrepreneurship education – University of Salford – Building bright ideas and innovating future business : delivering meaningful enterprise skills training at the University of Salford
Journal Article
Fenton, A., & Turner, J. Case study : good practice in enterprise and entrepreneurship education – University of Salford – Building bright ideas and innovating future business : delivering meaningful enterprise skills training at the University of Salford

The University of Salford has a history of creating and sustaining an enterprise culture for students and staff and has recently launched a new vision: "By pioneering exceptional industry partnerships we will lead the way in real world experiences pr... Read More about Case study : good practice in enterprise and entrepreneurship education – University of Salford – Building bright ideas and innovating future business : delivering meaningful enterprise skills training at the University of Salford.