The single silo university (2021)
Book Chapter
Fletcher, G., Dron, R., & Gimeno, M. (2021). The single silo university. In D. Remenyi (Ed.), Excellence in university leadership and management : case histories. Academic Conferences International

In 2015, the University of Salford committed to a new five-year institutional strategy. A hallmark of this strategy was the focus on the undeviating single priority of industrial collaboration. The clarity and simplicity of this approach was challeng... Read More about The single silo university.

Social media conversations about high engagement sports team brands (2021)
Journal Article
Chadwick, S., Fenton, A., Dron, R., & Ahmed, W. (2021). Social media conversations about high engagement sports team brands. IIM Kozhikode Society & Management Review, 10(2), 178-191. https://doi.org/10.1177/22779752211017275

This study conducts an analysis of social media discussions related to high engagement sports brands. More specifically, our study examined the English Premier League (EPL). Our study sought to retrieve data systematically over the same day, weekly,... Read More about Social media conversations about high engagement sports team brands.

Talking about sports brands - how our social media conversations reveal what we say (2018)
Presentation / Conference
Fenton, A., Chadwick, S., Dron, R., & Ahmed, W. (2018, September). Talking about sports brands - how our social media conversations reveal what we say. Presented at EASM 2018 - The European Sport Management Conference : Managing Sport in a Changing Europe, Malmo, Sweden

Business IT strategy in action : case study of #PUPRU (2016)
Journal Article
Chen, Y., Griffiths, M., & Dron, R. (2016). Business IT strategy in action : case study of #PUPRU. GSTF journal on business review (Online), 4(4), https://doi.org/10.5176/2010-4804_4.4.399

Predicted key business IT trends through to 2020 acknowledge there will be increased adoption of disruptive technologies that will impact within business contexts (Gartner (1), 2015). These include moves to small-screen marketing, rising value of big... Read More about Business IT strategy in action : case study of #PUPRU.

Pop-Up Research Unit (#PUPRU) : technology strategy in action
Presentation / Conference
Chen, Y., Griffiths, M., & Dron, R. Pop-Up Research Unit (#PUPRU) : technology strategy in action. Presented at 6th Annual GSTF International Conference on Business Strategy in the Age of Disruption (BizStrategy) 2016, Singapore

Predicted key business IT trends through to 2020 acknowledge that there will be increased adoption of disruptive technologies that will impact within business contexts (Gartner (1), 2015). These include moves to small-screen marketing, rising value o... Read More about Pop-Up Research Unit (#PUPRU) : technology strategy in action.