Human resource management in football (2018)
Book Chapter
Lord, J. (2018). Human resource management in football. In S. Chadwick, D. Parnell, P. Widdop, & C. Anagnostopoulos (Eds.), Routledge Handbook of Football Business and Management (220-232). London: Routledge

From recruitment to dismissal, football has generally managed to avoid investigation into its HRM practices with only a handful of high profile incidents being highlighted by researchers and the media. However, HRM has always played a vita... Read More about Human resource management in football.

Talking about sports brands - how our social media conversations reveal what we say (2018)
Presentation / Conference
Fenton, A., Chadwick, S., Dron, R., & Ahmed, W. (2018, September). Talking about sports brands - how our social media conversations reveal what we say. Presented at EASM 2018 - The European Sport Management Conference : Managing Sport in a Changing Europe, Malmo, Sweden

Social media based sponsorship activation – a typology of content (2017)
Journal Article
content. Sport, Business and Management: An International Journal, 7(3), 293-314. https://doi.org/10.1108/SBM-04-2016-0016

This paper thematically categorises sports sponsorship-linked Twitter content and, by drawing on uses & gratifications (U&G) theory, maps the extent to which these categories cohere with known user motivations for consuming social media. Methodolo... Read More about Social media based sponsorship activation – a typology of content.