Understanding trust and confidence in web behaviour
Thesis
Makan, J. (in press). Understanding trust and confidence in web behaviour. (Thesis). University of Salford

Trust is recognised as the construct that makes societies function; not only this but it is understood to be the element that makes them successful, wealthier, healthier and wiser. A problem of the trust construct is that, despite its perceived impor... Read More about Understanding trust and confidence in web behaviour.