Dancing with Douyin: An Exploration of Content Marketing in Douyin’s Fashion Community.
(2025)
Thesis
Over the past six years, Douyin has become one of China’s most popular social media platforms (Zheng, 2023) yet academic work on it is still in its relative infancy. Many fashion brands have started marketing on Douyin, but there is a gap in knowledg... Read More about Dancing with Douyin: An Exploration of Content Marketing in Douyin’s Fashion Community..