Outputs (2)
Social media and political campaigning in India
Thesis
Yadav, R. (in press). Social media and political campaigning in India. (Dissertation). University of SalfordThe concept of personalisation in politics has been well researched, where the candidate as an individual becomes more important to the electorate than the political party or affiliated policies. Personalisation as a concept has always existed in pol... Read More about Social media and political campaigning in India.