Maximising the impact of knowledge for innovation in gaining competitive advantage
Presentation / Conference
Train, A., & Egbu, C. Maximising the impact of knowledge for innovation in gaining competitive advantage. Presented at Construction and Building Research Conference (COBRA) 2006, The Bartlett School, University College London, London, UK,
Due to the global nature of today’s trading environment, it is vital that firms work to develop dynamic capabilities enabling them to stay ahead of competitors. Innovation is widely accepted as being a source of sustainable competitive advantage. How... Read More about Maximising the impact of knowledge for innovation in gaining competitive advantage.