The Olympic Movement’s New Media Revolution: Monetisation, Open Media and Intellectual Property
(2012)
Book Chapter
In October 2009, the International Olympic Committee’s (IOC) 13th Olympic Congress devoted one of its core discussion themes to the ‘digital revolution’ - asking how digital technologies could be harnessed more effectively to promote the values of Ol... Read More about The Olympic Movement’s New Media Revolution: Monetisation, Open Media and Intellectual Property.