Investigating the differences in Web browsing behaviour of Arabic (RTL) and English (LTR) users using mouse tracking

Griffiths, LS; Rasaei, A; Haider, N

Abstract

The internet has become the global information and communication source. With such widespread usage of the web, it is crucial to marketing businesses to understand how users behave on websites. Mouse movement in any area on a webpage is an indicator of user’s interest in that area. Previous studies using mouse or eye tracking show differences and similarities between website behaviours of Chinese and European users, whereas this study focuses on Arabic (RTL) and English (LTR) readers. This study can help businesses understand how users of different cultures navigate on web pages that are not designed for their way of reading. This paper presents an investigation in which Web browsing behaviour was examined with a help of a JavaScript Library developed by the authors. This comparative study tries to explore whether or not there exists any differences in expected layout between Arabic and English users using mouse tracking methodology.

Citation

Griffiths, L., Rasaei, A., & Haider, N. (2019, May). Investigating the differences in Web browsing behaviour of Arabic (RTL) and English (LTR) users using mouse tracking. Presented at 2nd International Conference on Digital Marketing : Strategy & Innovation in Digital Marketing, Galle Face Hotel, Colombo, Sri Lanka

• Presentation Conference Type: Other
• Conference Name: 2nd International Conference on Digital Marketing : Strategy & Innovation in Digital Marketing
• Conference Location: Galle Face Hotel, Colombo, Sri Lanka
• Start Date: May 17, 2019
• Publication Date: May 17, 2019
• Deposit Date: May 20, 2019
• Publisher URL: http://digitalmarketingconference.globalacademicresearchinstitute.com/main/icdm
• Related Public URLs: http://globalacademicresearchinstitute.com/
• Additional Information: Event Type : Conference