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Lift-share using mobile apps in tourism : the role of trust, sense of community and lift-share practices

Dickinson, JE; Filimonau, V; Cherrett, T; Davies, N; Hibbert, F; Norgate, SH; Speed, C

Authors

JE Dickinson

V Filimonau

T Cherrett

N Davies

F Hibbert

SH Norgate

C Speed



Abstract

This paper explores the use of mobile technology to enable lift-share in the leisure travel domain of camping tourism. Here mobile devices can connect a user community on the move undertaking non-routine trips and reveal temporal and spatial connections suggesting lift-share opportunities. Data were derived from a questionnaire survey (n=339) administered at campsites in a rural tourism destination in Dorset, UK. Analysis focuses on the role of trust, sense of community and existing lift-share practices in willingness to engage in lift-share and other forms of share use of private vehicles using a mobile app. The findings indicate that previous experience of lift-share and sense of community both have a small effect, however, trust had no effect on the desire to lift-share. Analysis indicates trust is generated through community participation rather than being a precursor to taking part. Lift-share app developers and providers need to design strategies which build trust in the system using peer-to-peer ratings, where appropriate, and establishing user etiquette through user champions and visualising successful exchanges.

Journal Article Type Article
Acceptance Date Nov 5, 2017
Online Publication Date Nov 15, 2017
Publication Date Nov 15, 2017
Deposit Date Nov 15, 2017
Publicly Available Date Nov 21, 2017
Journal Transportation Research Part D
Print ISSN 1361-9209
Publisher Elsevier
Volume 61
Issue Part B
Pages 397-405
DOI https://doi.org/10.1016/j.trd.2017.11.004
Publisher URL http://dx.doi.org/10.1016/j.trd.2017.11.004
Related Public URLs https://www.journals.elsevier.com/transportation-research-part-d-transport-and-environment
Additional Information Funders : Engineering and Physical Sciences Research Council (EPSRC)
Projects : Sixth Sense Transport Project
Grant Number: EP/J004650/1

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