The development of a framework to aid the identification of factors inhibiting bank staff's attitude towards e-banking adoption in Libya

Faraj, MA

Abstract

The use of Information and Communication Technologies (ICTs) in the delivery of
banking products and services has triggered a new wave of financial innovation
electronic banking technology; more commonly referred to as e-banking technology.
A review of banking literature has revealed that it is gaining widespread adoption in
the banking industry across developed countries. The case, however, is different in
less developed nations, such as Libya, where despite recently acknowledging the
benefits of e-banking technology in improving their services, banks have not adopted
this innovation within their banking delivery strategy. Instead, they continue to
provide most of their banking services and products using traditional banking
delivery channels, notably paper-based branch networks. According to recent Libyan
governmental reports, bank staffs resistance to banking technologies has been a
major barrier preventing the adoption of e-banking projects in Libyan banks.
A critical appraisal of the literature on adoption and diffusion of banking ICTs shows
that various factors have emerged as influential in the perception of bank staff
regarding the adoption of new banking systems. However, critics argue that the
factors identified are only valid in Western countries where e-banking is a
commonplace. Consequently, the absence of any observable evidence regarding the
applicability of these factors in developing countries, such as Libya, initiated the need
for this study to identify the potential influences that may prevail. This study has
helped to bridge this gap by addressing the question of how bank staff in developing
countries such as Libya, perceive the adoption of e-banking strategy, and what factors
inhibit them from developing a positive attitude towards the adoption of this strategy,
a step necessary to understand what will make the introduction of e-banking projects
in Libya effective.
A combination of research strategies (literature review and case study design) was
used to meet the aim of this study. The literature review was undertaken to identify
the key factors affecting bank staffs attitude towards the adoption of banking
technologies, with the aim of developing a conceptual base for the study. Two case
studies were used to further investigate and evaluate those factors in the Libyan
context. Drawing on the findings from the literature review and the case study
organisations, a framework of factors inhibiting bank staffs adoption of e-banking
technology in Libya was developed that can guide future e-banking implementation
projects in Libyan banks. Moreover, the framework has applicability for other Arab
countries as they share the same culture and banking infrastructures.

Citation

Faraj, M. The development of a framework to aid the identification of factors inhibiting bank staff's attitude towards e-banking adoption in Libya. (Thesis). Salford : University of Salford

• Thesis Type: Thesis
• Deposit Date: Oct 3, 2012
• Award Date: Jan 1, 2011