An information framework for a merchant trust agent in electronic commerce

Kasiran, MK; Meziane, F

Abstract

eCommerce is a faceless business arrangement where the process of creating trust towards merchants, hereby referred to as merchant trust, is still a big challenge. Merchant trust framework can be created by using factors such as existence, affiliation, performance and policy. In this paper, we present an information model for a merchant trust based on the previously cited factors. We then provide a framework for the implementation of the model using intelligent agents. Gathering the required information on the merchant is the first step in helping consumers to evaluate merchant trust in an eCommerce setting.

• Publication Date: Jan 1, 2002
• Deposit Date: Feb 13, 2009
• Publicly Available Date: Feb 13, 2009
• Publisher: Springer
• Pages: 243-248
• Series Title: Lecture notes in computer science
• Series Number: LNCS24
• Book Title: Intelligent data engineering and automated learning
• ISBN: 9783540440253
• DOI: https://doi.org/10.1007/3-540-45675-9
• Publisher URL: http://www.springerlink.com/content/0l3g6f19fcuyqga9/
• Related Public URLs: http://www.springerlink.com/home/main.mpx
• Additional Information: Additional Information : The original publication is available at www.springerlink.com. Proceedings of the Third International Conference on Intelligent Data Engineering and Automated Learning, IDEAL 2002, held in Manchester, UK in August 2002