Pursuing “Generation Snowflake” : Mr. Robot and the USA Network's mission for millennials
(2018)
Journal Article
Smith, A. (2019). Pursuing “Generation Snowflake” : Mr. Robot and the USA Network's mission for millennials. Television and New Media, 20(5), 443-459. https://doi.org/10.1177/1527476418789896
U.S. basic cable channels are increasingly directing their brands toward millennials due to the increased economic importance of this demographic group. This article contributes to scholarship on basic cable economics and scripted programming by prov... Read More about Pursuing “Generation Snowflake” : Mr. Robot and the USA Network's mission for millennials.