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All Outputs (17)

The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels (2024)
Book Chapter

This chapter embarks on a critical naming of what we call the ‘banterification’ of professional sport clubs’ social media channels. With an emphasis on critical and ethical aspects of communication strategies, the chapter deconstructs how banter is e... Read More about The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels.

Subcultures (2017)
Book Chapter

The term ‘subculture’ is often used to refer to any loosely identifiable, most often youth, group that appears to share some kind of common culture, such as music or pop culture tastes or fashion choices, which is in some way different to what would... Read More about Subcultures.

Play (2016)
Book Chapter

Play is something that we all do, it is often easy to recognise, but also remarkably difficult to define: ‘…we seem to intuitively know what play is, but we still have difficulty defining exactly what factors are involved in the play process’ (Lentz,... Read More about Play.

Fans (2011)
Book Chapter

Michel de Certeau (2011)
Book Chapter

The three-volume Encyclopedia of Consumer Culture covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world’s social, economic, political, and cultural lands... Read More about Michel de Certeau.

The consumption of Sport (2007)
Book Chapter
Crawford, G. (2007). The consumption of Sport. In G. Ritzer (Ed.), Encyclopaedia of Sociology. Wiley-Blackwell