Social media
(2016)
Book Chapter
Fenton, A., & Mohamad, M. (2016). Social media. In A. Heinze, & G. Fletcher (Eds.), Digital and social media marketing : a results-driven approach (190-213). Routledge
In this chapter you will:
1) understand the dynamics of social media-based communities, their composition and behaviours
2) learn to conduct a social media audit including competitor analysis
3) recognise the importance of a blog as a centre of...
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