From search engine optimisation to search engine marketing management: development of a new area for information systems research

Heinze, A; Fletcher, G; Chadwick, C

All Outputs (7)

Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool (2023)
Presentation / Conference Contribution

The challenges of undertaking digital transformation within Small and Medium Enterprises (SMEs) are multiple. The constraints of limited resources and a lack of clear strategic purpose for the transformation are readily evident across many existing c... Read More about Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool.

Skeuomorphic reassurance : personhood and dementia (2016)
Presentation / Conference Contribution

This paper introduces the concept of ‘skeomorphic reassurance’ as a guiding principle for human interfaces in technological development and design, particularly for older people and people with dementia (PwD). Skeuomorphs exhibit decorative design el... Read More about Skeuomorphic reassurance : personhood and dementia.

Science fiction prototypes in educational and business settings (2013)
Presentation / Conference Contribution

This paper examines the intended purpose of Science Fiction Prototypes (SFP) in conjunction with the significance and use of workshops in business education. We explore why the SFP as a form of education delivery has proven to be popular. Finally we... Read More about Science fiction prototypes in educational and business settings.

Identifying functions and characters for science fiction prototyping (2013)
Presentation / Conference Contribution

The use of Science Fiction Prototypes (SFP) for policy, business and community organisation forecasting and planning is an increasingly popular approach. Examples of recent use of this technique can be found among individuals and organisations such a... Read More about Identifying functions and characters for science fiction prototyping.

Can we make higher education relevant to the needs of the search & social media marketing industry? (2011)
Presentation / Conference Contribution

Higher education institutions are often criticised for their lack of relevant educational courses that will equip students with the skills to meet specific industry needs. The issue of relevant education has been of particular significance to highly... Read More about Can we make higher education relevant to the needs of the search & social media marketing industry?.

Exploring 'tribal' identity to study online communities (2003)
Presentation / Conference Contribution

From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference Contribution

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.