All Outputs (3)

The future is visual management (2020)
Book Chapter
Fletcher, G. The future is visual management. In J. Metselaar (Ed.), Strategic Management in the Age of Digital Transformation. Diamond Scientific Publishing/Proud Pen. Manuscript submitted for publication

This chapter describes the development of the use of visualisation techniques within management planning and decision-making processes towards the realisation of visual management. By drawing on exemplars and vignettes of visualisations that have bee... Read More about The future is visual management.

Digital transformation during a lockdown (2020)
Journal Article
Fletcher, G., & Griffiths, M. (2020). Digital transformation during a lockdown. International Journal of Information Management, 55, 102185. https://doi.org/10.1016/j.ijinfomgt.2020.102185

These are indeed exceptional and historic times, a global pandemic and public health emergency sitting side by side with heightened public awareness of the injustices of decades of institutional racism. This article considers the current pandemic and... Read More about Digital transformation during a lockdown.

Digital and Social Media Marketing (2020)
Book
(2020). A. Heinze, G. Fletcher, T. Rashid, & A. Cruz (Eds.), Digital and Social Media Marketing. Taylor and Francis. https://doi.org/10.4324/9780429280689

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight i... Read More about Digital and Social Media Marketing.